Designing Multi-Channel Touchpoints for an Award Winning Loyalty Program

Roles: Creative/Art Direction, Design

The Challenge

After undergoing an extensive rebrand and strategy overhaul, Round Table Pizza was looking for ways to continue attracting new customers, boost customer engagement and gain valuable insights about customer's buying patterns. 

The Approach

The solution became the introduction of a new Royal Rewards Loyalty Program. The primary touchpoint for the new loyalty program would be through the a new app platform and further revamping the text club and email program to consolidate the loyalty program. 

The look and feel for the app was designed and handed off to a development team to bring to fruition. Supplemental pieces were designed to represent the new look of the brand and communicate the new loyalty program, in addition to an email campaign that announced the program.  

The Outcome

The loyalty program opened up a new opportunity to connect with customers old and new. It is an active community well over 300K and continues to grow. 

The Royal Rewards Loyalty Program has ranked in America's Best Loyalty Programs by Newsweek in 2022 and 2025.